Support the development and execution of targeted digital marketing performance programs to increase adoption of PolicyStreet products.
Execute strategic marketing (email marketing, campaigns and social media) to deliver an exceptional customer experience.
Hands-on experience in data crunching of paid ads and the analysing effectiveness of the campaigns via ROMI (return of marketing investments)Well experienced growth mindset exposure in SEM, Google & FB ads including programmatic bidding.
Analyze project performance, derive insights, and recommend actions to improve campaign performance and effectiveness and drive growth through various A/B testings.
Partner with cross-functional teams consisting of marketing, customer experience, and product to drive adoption
Influence and educate customers to increase product and feature usage. Identify ways to optimize each step in the customer lifecycle and drive engagement.
Leverage different communication channels (email, and website) to improve customer journey, improve retention, and reduce churn.